The incessant witless repetition of advertisers' moron-fodder has become so much a part of life that if we are not careful, we forget to be insulted by it.
If I were starting life over again, I am inclined to think that I would go into the advertising business in preference to almost any other. The general raising of standards of modern civilization among all groups of people during the past half-century would have been impossible without that spreading of the knowledge of higher standards by means of advertising.
The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced.