The deeper problems connected with advertising come less from the unscrupulousness of our 'deceivers' than from our pleasure in being deceived; less from the desire to seduce than from the desire to be seduced.
Best-sellerism is the star system of the book world. A (best-seller) is a celebrity among books. It is a book known primarily (sometimes exclusively) for its well-knownness.
A celebrity is a person known for his well-knownness. Celebrities intensify their celebrity images simply by being well known for relations among themselves. By a kind of symbiosis, celebrities live off each other.