Heroes are created by popular demand, sometimes out of the scantiest materials . . . such as the apple that William Tell never shot, the ride that Paul Revere never finished, the flag that Barbara Frietchie never waved.
One of the forms of psychological heroism is the willingness to tolerate anxiety and uncertainty in the pursuit of our values - whether these values be work goals, the love of another human being, the raising of a family or personal growth.
An efficiency-regime cannot be run without a few heroes stuck about it to carry off the dullness - much as plums have to be put into a bad pudding to make it palatable.