Altruism declares that any action taken for the benefit of others is good, and any action taken for one's own benefit is evil. Thus the beneficiary of an action is the only criterion of moral value - and so long as that beneficiary is anybody other than oneself, anything goes.
What you think is an illusion created by your glands, your emotions and, in the last analysis, by the content of your stomach. That gray matter you're so proud of is like a mirror in an amusement park which transmits to you nothing but distorted signals from reality forever beyond your grasp.
Productive work is the central purpose of a rational man's life, the central value that integrates and determines the hierarchy of all his other values. Reason is the source, the precondition of his productive work - pride is the result.